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Advanced: how publishing works

What happens when a post is due, what automatic and manual publishing mean, and what happens when something blocks a post.

Screenshot of the Advanced: how publishing works screen
The screen this guide covers.

When a post is due

BrandOps9 checks every few minutes for posts that are due and sends each one to its platform: LinkedIn, Facebook, Instagram or X. You do not need to do anything once a post is approved and scheduled.

Automatic, manual, and safe failure

Connected platforms publish automatically on paid plans. Other platforms get an email reminder so you can post by hand. If something would block an automatic post, such as a missing image or an expired connection, the post is switched to "manual" instead of failing silently. Ask Emma and she tells you why.

Connections stay fresh

Connections are renewed automatically before they expire. Access keys are stored encrypted. Use "Dry run (safe)" on a connection to rehearse without anything going live.