Advanced: the power of proof points
Why concrete proof is the biggest lever on quality, credibility and scores, and where to add it.
What a proof point is
A proof point is a concrete fact about your brand: a number, a guarantee, a named customer, an award. "Trusted by 50,000 teams" or "a 10-year guarantee". Instead of claiming you are great, it shows it.
Why it matters so much
Proof points are what BrandOps9 is allowed to cite. With strong ones, content makes specific, believable claims and scores higher. Without them, content stays vague. AI assistants also recommend brands with clear, checkable facts more often.
Never invented
BrandOps9 does not make up facts to fill the gap. "Fix QA findings" only uses the proof you provided, which is why adding real proof raises the quality of everything at once. Your confirmed proof points are listed under Brand facts; see "Brand facts: what BrandOps9 may state as true".
Where to add them
Open Setup & Support → Strategy and answer "Why should people believe you?". Prefer the specific over the general, keep them true and current, and add new ones as you win customers. Approved documents such as customer stories can also serve as proof in a campaign.