How BrandOps9 supports the EU AI Act
What the EU AI Act means for your marketing, and how BrandOps9 helps you stay compliant: AI transparency, human oversight, and your responsibilities as the publisher.
BrandOps9 is a transparency-risk AI system
The EU AI Act sorts AI by risk. BrandOps9 creates marketing content, which sits in the lightest regulated tier. It is not "high-risk" (things like hiring, credit scoring or biometrics) and uses no banned practices. The rules that apply are about transparency and human oversight. The main transparency rules take effect on 2 August 2026, and BrandOps9 is built around them.
AI content is marked as AI-generated
AI-generated images and videos made in BrandOps9 carry machine-readable "AI-generated" information, so platforms and detection tools can recognise them. And the assistant, Emma, tells you up front that she is an AI.
A human stays in control
In the standard workflow nothing publishes until a person approves it. The Approve page is the gate between "created" and "published", with a quality score on every item. Keeping a person in the loop is the kind of oversight the Act values, and it means you hold editorial responsibility for what you publish. See "Approve, reject and request changes".
Autopilot and your responsibility
Autopilot can create, approve (against a score you set) and schedule content without a person checking each post. Because that removes the per-post check, BrandOps9 asks you to confirm that you take editorial responsibility when you turn Autopilot on. You stay the responsible publisher either way.
Your responsibilities as the publisher
Under the Act, the business that publishes content is the "deployer" and has a few transparency duties. In practice: if you publish AI-made or altered images, audio or video of real people ("deep fakes"), or AI-written text that informs the public on matters of public interest, you may need to say it is AI. Do not use BrandOps9 to create deceptive deep fakes of real people. For ordinary brand marketing these duties rarely apply, but they are yours to judge.
Your data and the AI models
To create content, relevant brand and campaign details are sent to our AI providers. That data is used only to produce what you asked for and is not used to train their models. Get found by AI sends your buyer questions to the AI assistants it checks. Processing may take place outside the EEA under standard safeguards. The full picture is in the Privacy Policy, the Terms and the Sub-processors page.
Good to know
This guide explains how the product is designed to support compliance; it is not legal advice. The Act's detailed guidance is still being finalised, and your own obligations depend on what and where you publish. If compliance is critical for you, have your own counsel review your use.